Associate Director, Salesforce Marketing Cloud (Architect)
- Barcelona
- Permanente
- Tiempo completo
- Collaborate with stakeholders to understand business requirements and develop detailed integration strategies and roadmaps.
- Help scoping of requirements to meet business needs
- Lead the design and architectural setup for projct/program in regards to Salesforce Marketing Cloud components including MCI, MCP, MCE, Data cloud etc
- Develop and manage scalable and reusable marketing cloud solutions that align with business goals.
- Ensure that the Marketing Cloud architecture integrates seamlessly with other organizational systems and platforms.
- Oversee the technical setup, configuration, and ongoing management of Marketing Cloud instances.
- Establish best practices in coding, design, and data management within Salesforce Marketing Cloud.
- Conduct technical reviews and audits to ensure platform integrity and performance.
- Design and implement data integrations between Salesforce Marketing Cloud and other business systems such as CRMs, data warehouses, and external API services.
- Leverage Marketing Cloud Intelligence (MCI) to design comprehensive reporting and analytics frameworks that provide insights into campaign performance.
- Guide to develop dashboards and reports that help stakeholders understand customer behaviour, engagement metrics, and ROI.
- Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
- Must have experience in 2-3 components of Salesforce Marketing Cloud such as MCI, MCP, MCE, Data cloud
- 8+ years of experience in solution design and development along with 3+ years of experience as integration architect
- Proven track rack record in large, preferably global, multi-team projects dealing with complex process areas and business groups
- Ability to operate in matrix organization with diverse groups of stakeholders