CRM Specialist (They/She/He)

Glovo

  • Barcelona
  • Permanente
  • Tiempo completo
  • Hace 28 días
If you're here, it's because you're looking for an exciting ride.A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.We'll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries.Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.What makes our ride unique?🤝 Our culture and strong values.💪 Our career development philosophy.🤝 Our commitment to being a force for good.We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.YOUR MISSIONWe are looking for a hands-on CRM Specialist to join our CRM & Performance Marketing team within Courier/Rider Operations. This is a high-impact role where you'll help craft and execute lifecycle strategies that enhance the rider experience and drive measurable business outcomes. You'll need to bring a strong bias for action, be ready to roll up your sleeves, and thrive in a dynamic, fast-changing environment where priorities can shift quickly. With 22+ countries in our scope, this role requires someone with great stakeholder management skills, able to deeply understand and adapt to local business needs, operational nuances, and communication preferences across markets. You'll join a collaborative team that combines creative thinking, data-driven strategy, and a commitment to making CRM a true growth engine for both the business and the everyday experience of our riders.THE JOURNEY
  • Support the Full Rider Lifecycle: From acquisition to retention, contribute to CRM strategies that touch every stage of the rider journey - including lead generation, onboarding funnel optimization, reactivation, and long-term engagement.
  • Assist in Developing Rider Communication Strategies: Help design and execute lifecycle-based communication flows that boost rider activation, improve onboarding performance, and increase long-term satisfaction.
  • Contribute to CRM Project Management: Help manage CRM initiatives end to end - coordinating with stakeholders, tracking deliverables, adapting to shifting priorities, and ensuring impactful execution.
  • Collaborate with Cross-Functional & Local Teams: Work closely with Courier Operations and stakeholders across 22 countries, adapting plans and tone to suit local business contexts and communication needs.
  • Optimize and Personalize CRM Touchpoints: Leverage segmentation, testing, and insights to drive continuous improvement across campaigns - from first contact through to daily engagement.
  • Analyze and Improve CRM Performance: Track and assess CRM performance metrics (activation, conversion, retention), run A/B tests, and turn data into actionable recommendations.
WHAT YOU WILL BRING TO THE RIDE
  • 3+ years in marketing automation, lifecycle management, or CRM campaign execution.
  • Experience implementing customer lifecycle stages and working with CRM platforms (Braze knowledge is a plus).
  • A “gas” mindset: proactive, hands-on, energized, and ready to make things happen - even under tight deadlines or shifting scopes.
  • Strong prioritization skills and adaptability: You're comfortable adjusting focus based on business impact and evolving needs.
  • Stakeholder-savvy: Capable of managing multiple international stakeholders simultaneously, adapting tone and strategies to fit both regional operations and communication styles.
  • Advanced Excel skills and familiarity working with large datasets to support strategy and analysis.
  • Analytical and strategic thinking: Able to connect data to action and help shape effective CRM journeys.
  • Creativity and curiosity: Open to testing, iterating, and trying new things to achieve standout engagement.
  • It would be a plus if you have hands-on experience with Braze (or a similar CRM tool) will help you hit the ground running when building, automating, and optimizing multi-channel journeys
  • Some familiarity with Looker or equivalent BI platforms will allow you to independently explore data, build dashboards, and extract actionable insights - strengthening your ability to make data-informed CRM decisions and challenge the status quo.
  • A basic working understanding of HTML and SQL will empower you to customize templates, troubleshoot logic, and work more fluidly with both the marketing and data teams - enabling faster iteration and deeper personalization.
Experience with lead acquisition flows or onboarding funnels: If you've previously worked on CRM strategies related to lead conversion or onboarding journeys, your input will be especially valuable to our current acquisition & activation efforts.Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.We believe driven talent deserves:
  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.
Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).So, ready to take the wheel and make this the ride of your life?Delve into our culture by taking a peek at our and check out our and !

Glovo