Lead SMM (AI product)

• Develop and execute data-driven content and channel strategies for AI product brand and AI-influencer accounts (Instagram, X, TikTok) to drive both organic and paid growth;

• Create and oversee production of high-quality, viral photo and video content tailored to platform-specific trends and audience behaviors;

• Leverage AI tools to generate innovative content formats and enhance storytelling across social platforms;

• Grow and engage active online communities by optimizing content for platform algorithms and leveraging influencer collaborations;

• Analyze social media KPIs (engagement, reach, follower growth, CTR, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social to inform ongoing strategy;

• Collaborate closely with performance and brand teams to ensure social media efforts directly contribute to revenue and business goals.

• Proven experience in SMM for large brands or digital products with an active audience, preferably in the IT or AI space;

• Strong understanding of marketing metrics and the ability to translate social media activity into measurable business growth;

• Hands-on experience in creating viral social media content, including high-quality photo and video production;

• Proficiency in AI-driven content creation tools and techniques;

• Demonstrated success in growing engagement and reach on Instagram, X (Twitter), and TikTok - including influencer marketing campaigns;

• Deep knowledge of social platform algorithms (especially IG and X) and how to optimize content accordingly;

• Experience working with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track performance against KPIs;
• Advanced English proficiency (C1+), both written and verbal;
• Excellent communication skills - able to collaborate effectively with team members, influencers, and the online community;

• Strong creative thinking and the ability to generate bold, innovative ideas for social strategies;

• Analytical mindset with the ability to interpret data and adjust strategies in real time;

• High level of adaptability: staying ahead of trends, shifting algorithms, and evolving audience behaviors;

• Proactive, goal-oriented, and capable of delivering results under pressure and tight deadlines;

• Leadership mindset with a strong sense of ownership and responsibility for team and project outcomes.

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Social Discovery Group