
Junior Brand Manager OTC
- Barcelona
- Permanente
- Tiempo completo
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.About the roleYou will manage projects from day one, making decisions with real impact and driving performance through brands with purpose to Create a Healthier world.This position is responsible for the development of assigned brands through the achievement of specific growth objectives. The position resides within the country marketing function and will assume responsibility for assigned key Power Brands within the category.Your responsibilities
- To manage a brand within the context of the agreed strategies to maximise long term sales and profitability.
- To develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget.
- Cross functional work in close co-operation with the sales, trade marketing, finance and media team; trade needs/opportunities, developing pricing and distribution and detailing strategies for assigned brands
- To contribute to the development of category strategies. Focus on media, campaigns and momentums preparation and execution.
- To develop, recommend and execute annual marketing plan activities, including local media strategy.
- To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
- To lead the development of local copy strategy/executions and/or to ensure adaptation possible for other regions
- 2 years marketing experience must be able to demonstrate outstanding marketing skills and potential, developed within and pharma environment
- Advanced level of Excel and PPTX
- High level of analytical skills
- English proficiency
- Committed person, dynamic, decisive, organized, flexible, proactive, and multitasking