PPC MANAGER
Blue Bull Tech
- San Roque, Cádiz
- Permanente
- Tiempo completo
- Own the PPC Strategy: Take full control of the PPC budget and P&L — driving revenue, improving profit margins, and ensuring we hit financial goals.
- Maximise ROI: Develop and execute innovative strategies to drive positive ROI and strong marketing efficiencies.
- Set the Bar High: Establish clear performance metrics and KPIs to ensure consistent campaign optimisation and success.
- Track & Analyse: Monitor and report on campaign performance against key business metrics like ROI, LTV, ARPU, and ROAS — and adjust strategies accordingly.
- Test & Learn: Lead A/B testing of ad copy and landing pages to continuously improve performance.
- Experience: 3+ years of experience in paid search within the online gambling industry.
- Data Wizardry: You know how to interpret complex data and turn it into actionable insights.
- Strong Communicator: You can present performance findings to senior stakeholders.
- Search Engine Mastery: Deep expertise in Google and Bing Ads, including display and advanced bidding.
- Analytics Pro: Advanced knowledge of Google Analytics and different attribution models.
- Channel Insight: Understanding of how Paid Search works alongside Organic Search and other performance channels.
- Be part of an exciting scale-up environment
- Flat structure with fast decision-making
- Creative freedom and responsibility from day one
- Office in a stunning location near the coast
- Team events, private healthcare, and well-being perks
- Work with passionate industry leaders on ambitious projects
- Data-driven strategy
- Creative storytelling
- Performance technology
- Managed Services
- LatAm-first
- Global-ready
- Fully Platform Agnostic
- 360° Marketing Management: From strategy to execution: digital, affiliate, retention, and cross-channel campaigns.
- Acquisition & CRM: Campaign setup, journey automation, customer segmentation, and email/SMS marketing.
- Promotions & Campaigns: Custom calendars, daily/weekly/monthly promos, cash-back, and tournaments.
- Social Media & Content: Multilingual calendars, creative design, community engagement, and influencer outreach.
- Casino & Sportsbook Operations: Game releases, odds management, lobby curation, bonus setup, and player segmentation.
- Front-End & Web Management: UX optimisation, landing page creation, banner design, SEO, and real-time site updates.