Head of GTM Systems & CRM Architecture

Factorial

  • Barcelona
  • Permanente
  • Tiempo completo
  • Hace 27 días
About FactorialFactorial is an innovative HR software platform with a clear vision: transform workplaces into positive environments. By automating and centralizing HR administrative tasks, we empower companies to focus on what truly matters — their people.Our core values — we teach, we learn, we own, we partner, we grow fast — have driven our rapid expansion to a global team of 1,000+ people, with an Operations hub in Barcelona. As a unicorn startup, we continue to tackle new global challenges, heavily investing in AI to reshape our strategies and enhance efficiency across teams.What You’ll DoWe’re looking for a strategic and hands-on Head of GTM Systems & CRM Architecture to own and rebuild our entire go-to-market tech stack.
Your mission is to turn a cluttered HubSpot instance into a high-performing, data-driven growth engine that supports the scale of a hyper-growth SaaS business. You’ll work at the intersection of data, systems, and strategy—designing scalable solutions that drive revenue efficiency across Marketing, Sales, and Customer Success.Key Responsibilities:Team Leadership
  • Build and mentor a high-performing RevOps team—hire A-players, set clear direction, and inspire when team though the transformational leadership style.
GTM Systems Ownership
  • Own the entire GTM systems stack (HubSpot CRM and all connected tools).
  • Define the long-term roadmap and ensure seamless integration across Marketing, Sales, CS and Partners platforms.
CRM Architecture & Data Governance
  • Design and maintain a scalable, clean CRM architecture.
  • Establish a structured data model and object relationships in HubSpot that reflect our GTM strategy.
  • Enforce GDPR-compliant practices, eliminate duplicates, and ensure high data hygiene standards.
Integrations & Automation
  • Build and maintain REST API and iPaaS integrations (e.g. Zapier, n8n) to optimize workflows and enable automation at scale.
  • Leverage AI and automation to increase GTM team productivity and reduce manual effort.
Project & Change Management
  • Prioritize and lead high-impact CRM projects from scope to deployment.
  • Drive stakeholder alignment, run UAT, and ensure proper documentation and training for successful adoption of new tools and features.
What You Bring
  • 5+ years of experience in CRM systems and RevOps leadership roles within fast-paced B2B SaaS companies.
  • Proven team management experience—you're a people-first leader who can coach and scale high-performing technical teams.
  • Deep knowledge of CRM platforms (HubSpot strongly preferred)—including architecture design, data modeling, and advanced customization.
  • Strong technical capabilities: SQL, APIs, JavaScript, Node.js, Zapier/n8n.
  • Highly analytical and organized, with a passion for data accuracy and process efficiency.
  • Able to balance strategic vision with hands-on execution—you move fast, but always with scalability in mind.
  • Excellent communicator—clear, structured, and data-driven, with a knack for translating technical solutions into business impact.
Why Join Us?
  • Be the architect of a next-gen GTM stack for a company on the path to €1B in revenue.
  • Own a mission-critical function with high executive visibility and real impact.
  • Join a collaborative, fast-paced environment where innovation, speed, and autonomy are valued.
Factorial

Factorial