Head of GTM Systems & CRM Architecture

Factorial

  • Barcelona
  • Permanente
  • Tiempo completo
  • Hace 27 días
Factorial is an innovative HR software platform with a clear vision: transform workplaces into positive environments. By automating and centralizing HR administrative tasks, we empower companies to focus on what truly matters - their people.Our core values - we teach, we learn, we own, we partner, we grow fast - have driven our rapid expansion to a global team of 1,000+ people, with an Operations hub in Barcelona. As a unicorn startup, we continue to tackle new global challenges, heavily investing in AI to reshape our strategies and enhance efficiency across teams.What You'll DoWe're looking for a strategic and hands-on Head of GTM Systems & CRM Architecture to own and rebuild our entire go-to-market tech stack.
Your mission is to turn a cluttered HubSpot instance into a high-performing, data-driven growth engine that supports the scale of a hyper-growth SaaS business. You'll work at the intersection of data, systems, and strategy-designing scalable solutions that drive revenue efficiency across Marketing, Sales, and Customer Success.Key Responsibilities:Team LeadershipBuild and mentor a high-performing RevOps team-hire A-players, set clear direction, and inspire when team though the transformational leadership style.GTM Systems OwnershipOwn the entire GTM systems stack (HubSpot CRM and all connected tools).Define the long-term roadmap and ensure seamless integration across Marketing, Sales, CS and Partners platforms.CRM Architecture & Data GovernanceDesign and maintain a scalable, clean CRM architecture.Establish a structured data model and object relationships in HubSpot that reflect our GTM strategy.Enforce GDPR-compliant practices, eliminate duplicates, and ensure high data hygiene standards.Integrations & AutomationBuild and maintain REST API and iPaaS integrations (e.g. Zapier, n8n) to optimize workflows and enable automation at scale.Leverage AI and automation to increase GTM team productivity and reduce manual effort.Project & Change ManagementPrioritize and lead high-impact CRM projects from scope to deployment.Drive stakeholder alignment, run UAT, and ensure proper documentation and training for successful adoption of new tools and features.What You Bring5+ years of experience in CRM systems and RevOps leadership roles within fast-paced B2B SaaS companies.Proven team management experience-you're a people-first leader who can coach and scale high-performing technical teams.Deep knowledge of CRM platforms (HubSpot strongly preferred)-including architecture design, data modeling, and advanced customization.Strong technical capabilities: SQL, APIs, JavaScript, Node.js, Zapier/n8n.Highly analytical and organized, with a passion for data accuracy and process efficiency.Able to balance strategic vision with hands-on execution-you move fast, but always with scalability in mind.Excellent communicator-clear, structured, and data-driven, with a knack for translating technical solutions into business impact.Why Join Us?Be the architect of a next-gen GTM stack for a company on the path to €1B in revenue.Own a mission-critical function with high executive visibility and real impact.Join a collaborative, fast-paced environment where innovation, speed, and autonomy are valued.
  • Permanent
  • Full time
  • €0 - €0
  • 08005, Barcelona, Barcelona, Spain
  • Sales/Revenue Operations

Factorial