We're looking for a strategic and analytical CRM & Paid Media Manager to join an international brand.You will lead how to engage with the customers and amplify the brand visibility globally.This role combines two core missions: using data to build customer loyalty through CRM and scaling awareness via impactful paid media.On the CRM side, your role is not just to manage campaigns - it's to turn data into action. You'll build journeys, define audiences, and launch initiatives based on real-time customer behavior and insights. You'll also own and evolve our loyalty program, making it a true driver of retention and community.On the paid media front, your focus will be on awareness and consideration, managing upper-funnel campaigns that introduce the brand to new audiences and reinforce brand perception worldwide.Your scopeCRM & Loyalty (Data-Driven)◻️Develop and execute CRM strategies across lifecycle stages: onboarding, retention, win-back, etc.◻️Use data to segment audiences and trigger relevant communications across email, SMS, and push.◻️Analyze customer behavior (RFM, churn risk, engagement) and adapt strategies in real time.◻️Work with BI to create actionable dashboards and customer insights.◻️Define and evolve the loyalty program, making it data-led and value-driven.◻️Collaborate cross-functionally (ecomm, retail, product) to deliver an omnichannel experience.◻️Continuously test, learn, and optimize automated journeys and campaign performance.Paid Media - Awareness & Upper Funnel◻️Develop and implement paid media strategies focused on brand awareness and consideration.◻️Manage media budgets across platforms: Meta, TikTok, YouTube, Display, etc.◻️Brief creative teams with insight-led needs: who we're targeting, what message resonates.◻️Track and optimize upper-funnel KPIs: impressions, reach, engagement, video views, CTR.◻️Collaborate with media agencies or manage campaigns in-house depending on the market.◻️Align with brand and product calendars to support launches, campaigns, and storytelling.How do we imagine you?🟨4-6 years experience in CRM and paid media, ideally in fashion, lifestyle, or retail brands.🟨Data-savvy: you know how to read dashboards, build segments, and act fast on insights.🟨Strong experience managing loyalty programs and lifecycle marketing and CRM platforms (Klaviyo, etc.).🟨Solid knowledge of media planning, platforms, and KPIs for awareness campaigns.🟨Knowledge of paid media strategy with a focus on upper funnel (not just performance).🟨A strategic thinker with strong execution skills - and a love for testing and iterating.🟨Highly collaborative, organized, and solution-oriented.💬Fluent in English.
