Digital Marketing Specialist
- Madrid
- Permanente
- Tiempo completo
Axis is a fast-growing and innovative IT company with a global footprint. Our products and solutions focus on security surveillance and remote monitoring based on innovative, modern, and open technology platforms. This is a Swedish-based company with around 5000 employees in more than 50 countries. Axis offers a multicultural workplace with an open corporate culture. We allow and spur our employees' independent thinking. Here we bring together talented and creative people working towards the same goal - innovating for a smarter, safer world!WHAT WILL YOU DO AS DIGITAL MARKETING SPECIALIST?The main purpose of this role is to translate the company’s business strategies and objectives into successful digital strategies that boost brand awareness, drive lead generation, and nurture customer relationships through digital channels. This position is critical in aligning with EMEA strategic priorities and business goals to enable business growth across the Southern Europe (SEUR) region. The Digital Marketing Specialist SEUR will drive the digital marketing strategy for France, Italy, Spain and Portugal. This person will create and execute the digital programs, including analytics setup, lead generation workflows and lead follow-up by sales, prospect nurturing strategies, and channel and end-customer engagement initiatives.Your main activities will include:Digital Marketing Strategy and Execution
- Implement and optimize EMEA campaigns in SEUR
- Develop and implement integrated digital marketing programs across channels
- Create together with the team the SEUR digital roadmap, best practices and programs
- Optimize lead generation and conversion strategies by refining key touchpoints in the marketing funnel
- Understand how the right customer data and integration enables smarter and more efficient marketing
- Coordinating and monitoring digital lead generation activities
- Measure lead volume, conversion rates, and campaign effectiveness to ensure continuous improvements and ROI
- Monitor all activities, create custom dashboards and suggest actions for improving campaigns
- Optimize conversion rates and drive marketing-qualified leads to the sales team
- Monitor and report on competitive digital performance and activities
- Oversee the digital marketing budget for the SEUR region, ensuring resources are allocated effectively
- Drive education and upskilling of digital competencies within SEUR, serve as Axis platform expert and schedule periodic trainings
- Evaluate the needs of the market and research customer trends
We are looking for a driven and self-motivated team player with high ambitions and an ability to act efficiently. We see that this person has a strong analytical, data driven and precise mindset and great understanding of the marketing profession. The person needs to have the ability to manage time and prioritize. Great communication and collaboration skills are key when working together with the SEUR marketing and sales team, but also within the EMEA organization. Moreover, we are looking for someone who is aligned with the Axis Core Values!Apart from this, we would like you to see if you have/are:
- Degree in Marketing, Digital Marketing, or a related field.
- 5-7 years of experience in digital marketing in the B2B sector
- Proven record of driving business growth, lead generation, and meeting KPI’s
- Experience developing integrated digital marketing strategies across multiple channels
- Have strong expertise in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and Sales Navigator
- Familiarity with CRM platforms (e.g., Salesforce, Pardot)
- Excellent project management and organizational skills
- Ability to collaborate with cross-functional and regional teams
- Data-driven mindset with a passion for analytics
- Demonstrating flexibility and adaptability in a fast-paced environment
- Exceptional communication skills in English and Spanish (written and spoken)
- Experience working in the IT or security sector
- Fluent in French or Italian