CRM Manager - Spain & LATAM

Betway Group

  • Madrid
  • Permanente
  • Tiempo completo
  • Hace 2 días
On average it takes 5 minutes to apply for this role.Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..CRM
  • Coordinate the efforts of the Betway CRM team from the onboarding process to the retention and promotional strategy
  • Ensure all promotions and communications are aligned
  • Liaise with other key stakeholders to ensure our promotions are pushed across other channels
  • Implement personalisation strategies based on a data driven approach
  • Identify gaps and develop new processes and procedures to improve the CRM team
  • Identifying new innovative opportunities and industry leading CRM strategies
  • Build reports to evaluate team performance based on key KPIs for Senior Management
  • Create and manage the sports event calendar
  • Build a close relationship with the Customer Support team to ensure all promotional and product queries are dealt with accurately
  • Managing a team of CRM Executives across multiple locations
  • Work directly with Gaming and Features and other development teams to continue putting Spain at the forefront of their thinking
  • Accountable for ensuring the key touch points throughout a customers’ lifetime are optimal
  • Work with the relevant compliance and product teams to ensure all regulatory requirements are met
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.Essential skills you’ll bring to the tableThe necessary skills that we require for this role include:
  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
  • Exceptional attention to detail, ensuring high standards of quality in all outputs
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
  • Minimum of 1 year’s management experience
  • CRM subject matter expert
  • Strong leadership skills
  • Strong analytical skills
  • Self-motivated and results driven
  • Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention
  • Fluent in Spanish and English
Desirable skills you’ve got up your sleeveIt would be great if you also have some of the following skills:
  • In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  • Experience in developing and executing customer retention strategies
  • Experience working in the iGaming industry, particularly Spain
  • Experience working with Salesforce Marketing Cloud and/or Adobe CDP
Our values are non-negotiablesOur culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:
  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation
Should you not hear from us within 2 weeks, please assume your application has not been successful.

Betway Group