Marketing Specialist - German Speaker

Barcelona
Permanente
Tiempo completo

Hace 1 día

Kaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its four brands, Kaplan International Languages, Alpadia Language Schools, ESL Education, and Azurlinga. All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language experiences to students from over 100 countries.We are now looking to recruit a talented Marketing Specialist (German speaking) whose focus will be to support, sustain and grow the strong presence of our brands in Italy, whilst also providing operational support for projects in other regions. The position is based within the regional brand team, reporting to the Brand Marketing Manager Europe (BE, FR, IT, SP). The role would involve working with an international team, based in offices across the world and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.Tasks

Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
Supporting the development and implementation of regional branding projects, with focus on growing revenue and ROI
General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
Working with the content, email, design, and web teams to develop digital campaigns
Website and blog management: writing, translating, and proofreading content
Writing compelling content for partners
Outreach, digital PR, contests and ruffles, and best practice industry trends
Sourcing, securing and managing sponsorship / blogger partnerships / influencers
Social media planning, research, and execution
Communicating with target audiences and managing customer relationships
Organizing events such as conferences, seminars, webinars, and exhibitions
Supporting the development of SEO strategy, including seeding content and link building
Monitoring KPIs related to brand searches, traffic on the website, and leads generation

RequirementsTo be considered for the position, you will need:

Bachelor’s degree or above (desirable)
Spoken and written fluency in English and German
Relevant marketing or brand experience
Keen interest in online trends, technology, social media, blogs, and travel
Ability to think creatively and contribute ideas
Experience and passion in creating content
Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
Proven success in applying strategy, using marketing channels with focus on reaching targets
Experience with website analytics tools
Knowledge of HTML, website management (CMS), and mass email (CRM)
PPC and best performance media practice (desirable)
Complimentary experience of offline marketing (desirable)
High levels of energy and self-motivation
Self-awareness
Teamworking skills and Innovative approach

BenefitsThis is a full-time position based in Barcelona. You will be fully supported in your role with on-going coaching and training from your colleagues and managers.The benefits include:

Global annual salary package range up to 33.000 annual (depend on experience).Ticket restaurant and annual bonus included
Medical insurance benefits discounts
Free coffee and tea
Free breakfast on Mondays and fresh fruit on Thursdays
Free online English courses and discounted language courses abroad
Working hours 40 per week
Flexible working – 3 days in the office/2 days at home weekly
The opportunity to grow as part of a division in a successful multi-national education company

Place of work: Barcelona (ES)Start date: ASAPReference: KLG_MKTType of contract: Permanent contract with 6 months trial periodActivity rate: Full timePlease apply with a CV in English + inform us during your application about your salary expectations.ESL Education

ESL Education

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