Head of Trade Marketing - QSR
Michael Page
- Comunidad de Madrid
- 50.000-80.000 € al año
- Permanente
- Tiempo completo
- Develop and implement a customer-centric strategy for our restaurants, ensuring alignment with brand strategy and optimized processes.
- Track sales and traffic at regional and restaurant levels, providing solutions to deviations and identifying local opportunities.
- Lead a team of 4-5 individuals, fostering a collaborative and innovative work environment.
- Update processes to ensure smooth execution across the organization, leveraging technological solutions.
- Own the platform for communication with restaurants, focusing on continuous improvement.
- Cultivate an in-depth understanding of restaurant operations and customer experience to ensure flawless execution of brand initiatives.
- Ensure best-in-class activation for restaurants, with a focus on perfect execution and development of implementation guidelines.
- Develop innovative solutions to explore new market opportunities.
- Define partner agencies, processes, and ways of working with peers and suppliers.
- Understand competitive activities to develop winning market plans.
- Manage trade marketing budgets effectively to maximize impact and results.
- Analyze business metrics to continuously improve promotions and activations.
- Contribute to the digital transformation agenda by building a superior value proposition in restaurants.
- Develop local activations to capitalize on regional festivities or key milestones.
- Collaborate with internal and external stakeholders, including communication, operations, sales, CRM, CX, home delivery, and agencies.
- Bachelor's and/or master's degree ideally on business or marketing.
- 10 years experience on trade marketing area being responsible of on trade (horeca) business on QSR or beverages industries.
- Digital capabilities desirable
- Strong communication, managerial and analytic skills,
- Competitive salary with additional variable compensation.
- One day of telecommuting per week to promote work-life balance and flexibility.
- Opportunity to work with a dynamic and innovative team in a fast-paced environment.