Commercial Director

• Shape and deliver an ambitious commercial growth strategy across the region, targeting significant revenue uplift, market share expansion, and margin gains.
• Identify and exploit underdeveloped market opportunities, challenger positions, and disruptive entry points.
• Translate strategy into agile operational & commercial excellence plans that drive measurable commercial performance at pace.
• This role will be pivotal in implementing the ABS strategy and delivering two of our four strategic priorities: commercial excellence and business transformation.

• Set bold revenue and growth targets across all markets & desired segments, with clear accountability for delivery against KPIs.
• Lead sales activation plans, pipeline acceleration, and customer conversion strategies to drive rapid results.
• Monitor and course-correct in real time to maintain momentum and exceed commercial targets.
• The role demands agility and high accountability, particularly in our increasingly matrixed environment – where there may be all the responsibility, but not always all the authority.

• Deepen customer penetration within existing segments while identifying new segments & business opportunities.
• Leverage customer insights to tailor offerings, improve service models, and create compelling value propositions.
• Champion commercial innovation and drive adoption of new technologies, services, or product approaches that support growth.
• Contributing to our business transformation agenda, this role will explore untapped customer segments and support innovative routes to market.

• Lead and energise cross-functional teams across sales, service, and customer operations, ensuring high levels of engagement, accountability, and delivery.
• Build local leadership capability and succession through hands-on coaching, talent development, and a performance-focused culture.
• Shape and scale the team structure to ensure the right capability and capacity is in place to drive commercial performance across a broader regional footprint.
• This individual must demonstrate exceptional leadership skills to drive change and actively contribute to the development of the next generation of leaders across the region.
• A collaborative approach will be essential to succeed in a matrixed environment that requires strong influence and alignment skills.

• Own regional P&L accountability, with a focus on revenue OP maximisation, cost efficiency, cash generation, and healthy & profitable growth.
• Use data to inform commercial decisions, optimise pricing strategies, and prioritise high-return investments.
• Ensure accurate and timely reporting to inform business decisions at both regional and global levels.

• Anticipate and manage commercial, political, and operational risks across high-variability markets.
• Ensure adherence to local regulations, internal controls, and Genus ABS’s compliance framework.
• Promote ethical, commercially sound decision-making and safeguard brand reputation as the business scales.

• Proven track record of driving accelerated commercial growth across international or growth markets.
• Strong commercial acumen, with the ability to execute at pace and adapt rapidly to market shifts.
• Exceptional leadership presence, with the ability to inspire high performance across diverse cultures.
• Must possess change leadership capability and a passion for developing others, to lead through transformation and build future leadership talent.
• Experience operating in a matrixed structure with an ability to influence across functions and geographies is critical.
• Financial fluency and strong command of commercial analytics.
• Fluent in English; additional European languages highly advantageous.

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