Establish and deliver key KPIs to measure success and ways of improving these KPI's. Support the development, increase, and refinement (data quality) of the brand consumer database, as well as improving repeat/retention levels for all brands. Increase and maintain the reliability and quality of the database through appropriate data management (de-duplication, normalization, etc.) and qualification processes. Provide ongoing data analysis on consumer behavior and engagement through quantitative and qualitative analytical tools. Analyze omnichannel performance to drive business strategy, profitability, and future campaign investment. Collaborate with various stakeholders to align CRM initiatives with overall business objectives and ensure seamless integration across different channels and platforms. Advise the commercial team to negotiate sharing of CRM data and insights with retailers. Support the presentation of CRM key findings, insights, and recommendations to Consumer Marketing partners and leadership. Implement CRM tools and techniques in the affiliate. Strong analytical skills. Passion for data-driven marketing and marketing intelligence. Passion for reading numbers, visual representation of data and storytelling for meaningful and actionable outcomes. Strong project management skills. Detail-oriented and able to multi-task; able to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment. Strong problem-solving skills. Action and result oriented. Innovative, Willing to experiment with new concepts and approaches. Come up with creative solutions to difficult problems. Strong business acumen, with the ability to understand and navigate complex business environments, make strategic decisions to drive growth.Excellent organizational and communication skills Excellent teamwork skills. Ability to work closely with a large group of stakeholders representing various areas of business. Experience performing analytics, segmentation, and data mining (Knowledge of SQL, Braze) Understanding of platform-data connection (Heroku, Braze ) Experience in Power BI, Sales forces, CRM technology management and overall strong ability to learn new software and navigate complex data environment. Managing brand loyalty programs, a plus. Skilled in driving CRM strategies that enhance database growth and retention, while also contributing to business growth. 5+ years experience Languages: Spanish required. English Fluent
