Senior Paid Media Specialist, Youtube & Programmatic (They/He/She)

Glovo

  • Barcelona
  • Permanente
  • Tiempo completo
  • Hace 15 días
If you're here, it's because you're looking for an exciting ride.A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.We'll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries.Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.What makes our ride unique?🤝 Our culture and strong values.💪 Our career development philosophy.🤝 Our commitment to being a force for good.We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.YOUR MISSIONWe're looking for an experienced Paid Brand Advertising Manager to spearhead our branding initiatives on YouTube and Programmatic platforms (DSPs like DV360, TTD). You will develop and execute strategies, manage significant budgets, analyze and report performance (awareness, consideration, brand lift), and collaborate with internal teams to drive impactful brand campaigns.THE JOURNEY
  • Develop, manage, and optimize Google Ads (YouTube focus) and Programmatic (DSPs) campaigns to achieve branding objectives.
  • Utilize diverse ad formats, advanced targeting, bidding strategies (CPV, tCPM), and ensure brand safety.
  • Implement audience segmentation and analyze campaign performance, focusing on viewability, completion rates, reach, frequency, and Brand Lift studies.
  • Use DV360, The trade desk and Google Ads Editor.
  • Develop paid media branding strategies and report on key metrics.
  • Manage substantial branding budgets efficiently.
  • Collaborate with creative and marketing teams and use Looker for reporting.
WHAT YOU WILL BRING TO THE RIDE
  • 3 years+ experience in Google Ads (especially YouTube) and Programmatic DSPs (DV360, TTD) for branding.
  • Strong track record of achieving brand goals (awareness, consideration, brand lift) with video advertising.
  • Proficiency in audience segmentation, targeting, and branding KPIs.
  • Experience with Brand Lift studies and other branding measurement frameworks.
  • Skilled in Google Ads Editor, ad serving/tracking technologies, and Excel/Google Sheets.
  • Excellent analytical, strategic thinking, and communication skills.
  • Experience managing significant advertising budgets.
Nice to Have:
  • Experience with paid branding on social platforms (Meta, TikTok).
  • Familiarity with conversion lift/incrementality testing.
  • Experience with advanced brand measurement techniques (e.g., third-party surveys).
Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.We believe driven talent deserves:
  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.
Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).So, ready to take the wheel and make this the ride of your life?Delve into our culture by taking a peek at our and check out our and !

Glovo