Global Marketing Automation Lead

SITA

  • Barcelona
  • Permanente
  • Tiempo completo
  • Hace 15 días
Overview:WELCOME TO SITAis the leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry, we apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe. Immerse yourself in the dynamic world of technology while embracing our collaborative, and inclusive culture.Ready to redefine air travel? The journey starts here, with you at SITA.ABOUT THE ROLE & TEAM:We are seeking a Global Marketing Automation Lead to join our central Marketing Automation & Email team.This is a strategic and hands-on role where you will lead a team of specialists, oversee Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), and drive global campaign automation. You will shape and deliver nurture programs, lead scoring models, and campaign workflows that accelerate pipeline growth and improve engagement with prospects and customers worldwide.You will play a pivotal role in enabling SITA’s marketing organization to scale, working closely with stakeholders across regions to ensure campaign excellence, platform adoption, and measurable impact.WHAT YOU WILL DO:Team Leadership & Coaching
  • Mentor and upskill a team of 3 specialists.
  • Provide daily guidance, unblock projects, and foster a culture of learning and improvement.
  • Act as a global SME, supporting colleagues and driving best practice adoption.
Process Excellence
  • Map and optimize campaign workflows for efficiency and scale.
  • Create playbooks, templates, and documentation to standardize execution.
  • Capture learnings, embed continuous improvement, and manage change adoption across teams.
Strategic Program Ownership
  • Lead scoring, grading, and nurture programs to drive pipeline.
  • Support ABM initiatives with business units and regional teams.
  • Bridge business and technical needs, ensuring alignment.
  • Own the MA community—be the go-to expert for stakeholders on capability questions and best practice.
Roadmap & Stakeholder Alignment
  • Own the global marketing automation roadmap, prioritizing high-impact projects.
  • Apply agile project management to deliver initiatives on time and within scope.
  • Align stakeholders and translate strategy into actionable plans.
Resource & Agency Management
  • Monitor team capacity and resourcing needs.
  • Manage agencies and performance.
MarTech Ownership
  • Serve as product owner for Salesforce MCAE (Pardot) and connected tools (SFDC, CRM, ABM).
  • Drive enhancements, integrations, and user enablement.
  • Train and support the community to achieve 50%+ basic adoption in 6 months.
Measurement & Reporting
  • Define KPIs for adoption, performance, and pipeline contribution.
  • Deliver insights and recommendations that shape strategy.
  • Conduct quarterly reviews to track progress, ensure delivery, and drive optimization.
Qualifications:EXPERIENCE:
  • 5+ years of hands-on experience in marketing automation, email marketing, and demand generation within a B2B technology environment.
  • Demonstrated leadership experience (managing people or leading cross-functional initiatives).
  • Proven expertise with Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) and Salesforce CRM.
  • Track record of implementing lead scoring, nurture campaigns, and lifecycle marketing programs that drive measurable pipeline growth.
  • Strong background in campaign workflow design, customer journey mapping, and lifecycle marketing.
  • Experience managing roadmaps, process optimization, and multi-stakeholder alignment.
NICE-TO-HAVE:
  • Background in the travel technology or aviation sector.
  • Experience with ABM platforms and integrations.
  • Advanced certifications in Salesforce MCAE or Salesforce CRM.
  • Strong data analysis and reporting skills to translate insights into campaign optimization.
  • Ability to create documentation, playbooks, and reusable assets to standardize and scale global operations.
WHAT WE OFFERWe're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)⏰ Flex Day: Make your workday suit your life and plans.🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.🚀 Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.

SITA