Demand Generation Manager
Embat
- Madrid
- Permanente
- Tiempo completo
- Your main responsibilities will be:
- Build and lead our international content strategy focused on high-quality financial and economic topics.
- Design and execute multi-market SEO and GEO (Generative Engine Optimization) strategies to increase traffic and visibility.
- Define and safeguard our editorial tone of voice across regions, adapting to different audiences without losing Embat’s identity.
- Collaborate with Product, Sales, and Marketing to align content with the buyer journey and market needs.
- Conduct competitor and audience research to identify opportunities and inform strategy.
- Manage a multicultural content team, setting clear goals and ensuring efficient workflows.
- Analyze and improve content performance through data-driven decisions.
- Background in Journalism, Communications or similar.
- Experience: 5+ years in financial content creation and SEO strategy, ideally in media, fintech, or SaaS environments.
- SEO Expertise: Strong knowledge of on-page SEO, content performance analysis, and international optimization.
- Technical Skills: Experience with tools like Semrush, Ahrefs, Google Analytics, Notion, Hubspot. Google Tag Manager is a plus.
- Soft Skills: Strategic thinker, strong communicator, team leader, adaptable, and detail-oriented.
- Languages: Fluent English is a must. Spanish or German is a plus.
- A competitive salary based on your experience and role responsibility
- Hybrid working setup & flexible schedule
- English Classes
- Latest technology of your choice to do your impactful work
- Private health insurance with Sanitas
- Access to salary on demand, restaurant card, transport card, and kindergarten checks through Payflow
- Career progression: twice-yearly performance reviews
- The opportunity to work closely with our founders, ex-investment bankers from J.P. Morgan
- Fun and meaningful team building activities