Product Marketing Manager, Point of Sale
Mews
- Barcelona
- Permanente
- Tiempo completo
- Take ownership and craft compelling value positioning for our point-of-sales (POS) solution, highlighting its unique advantages.
- Collaborate closely with product teams to gain a deep understanding of the product roadmap, ensuring that each release is accurately represented in our marketing content and campaign calendars.
- Develop and maintain positioning documents that align with the product's feature roadmap, managing the messaging documents that support our various marketing activities.
- Become a subject matter expert in the F & B and hospitality industry, understanding the technology landscape that empowers hoteliers to succeed.
- Drive market awareness, adoption, and growth by creating unique marketing moments that differentiate us in the market.
- Initiate and lead campaigns to boost awareness and adoption, partnering with go-to-market colleagues to ensure clear and consistent communication of product messaging across all channels and campaigns.
- Collaborate with other teams to gain a deep understanding of our customers' needs.
- Develop sales tools that enable our go-to-market team to understand and effectively communicate our story, bringing the features to life for prospects.
- Support Product Managers by conducting product and messaging training as needed across team members.
- Minimum Experience: Bring a minimum of 5 years' experience in B2B product marketing, with a proven track record of successful product launches.
- Industry Experience: Possess experience in SaaS-based software, point-of-sale experience is a huge advantage.
- Growth Experience: Have experience in driving product adoption among existing customers in a B2B environment.
- Communication Frameworks: Demonstrate a proven ability to create compelling positioning for products in competitive marketplaces.
- Analytical and Data-Driven: Show diligence in measuring and quantifying the impact of your programs, leveraging data to uncover insights and continually improve your strategies.
- Lateral Thinking: Show capability in thinking outside the box, generating new ideas, and mobilizing resources needed to bring these ideas to fruition.
- Organized Self-Starter: Exhibit a track record of delivering in fast-paced environments and comfortable navigating through “white space”.
- Composure: Display an ease in addressing urgency head-on and handling difficult, ambiguous situations with a clear, cool head and an open mind.