Brand Manager, GTR (Fixed Term)
- Madrid
- Autónomo
- Tiempo completo
- Opportunity to lead a significant category for Global travel retail (biggest category) involving high visibility opportunities with multiple stakeholders - including leadership meetings with customers, global brand houses, and internal GTR leadership
- Opportunity to work on historic and growing brands, shaping and implementing brand strategies in collaboration with cross-functional teams.
- Chance to lead integrated marketing initiatives and manage budgets effectively.
- Collaborate across regions to enhance Suntory Global Spirit's marketing impact and reinforce our position in the premium spirits market.
- Develop and execute mid and long-term brand strategies integrating the full marketing mix within the Gin & Tequila portfolio, focusing on innovation, market allocations, 6P's in coordination with CMM's for full funnel plans.
- Collaborate with cross-functional partners to ensure alignment with the Global Brand strategy, localizing plans for specific market channels with a specific focus on 5+10 locations and other key strategic locations.
- Build strong relationships with internal stakeholders to deliver on the Brand's growth plan and innovation pipeline.
- Create and maintain brand toolkit and guidelines to empower commercial teams in delivering high-quality brand activations.
- Collaborate with Innovation team to create launch assets for new innovations
- Utilize cultural, competitor, and consumer insights to inform brand strategy development and execution.
- Collaborate with category team to analyse consumer behaviour and market dynamics to derive actionable insights for brand growth.
- Maintain strong financial acumen, managing budgets and making recommendations based on financial analysis.
- Embed the Brand's core identity into all strategies, ensuring consistent nurturing and strengthening of brand equity.
- Oversee the implementation of distinctive design codes and messaging across all marketing channels to enhance brand visibility and recall.
- Lead the development of impactful brand experiences that resonate with consumers and engage trade partners.
- Establish a culture of accountability by tracking brand performance against key KPIs and facilitating regular performance reviews.
- Ensure that marketing plans align with financial targets and are executed within budget constraints
- 5-7 years experience in Brand Management in Spirits or GTR (Travel Retail)
- University degree BS/BA or equivalent
- English proficiency in writing, meetings, and presentations.